Published Friday, August 19, 2005 by Gautam Kishore.
Blogger introduces a new plug-in for blog writers who find MS Word easy and handy to write in. Also, MS Word is proffered by people because it avoids spelling mistakes.
After downloading Blogger For Word
, install it on your pc and just type in word what you want to publish. You will see a new Blogger toolbar in it. Just hit the publish button and you are done. So easy, no?
Published Monday, August 15, 2005 by Gautam Kishore.
Google has lost a case
brought by a company whose name was being used my Adwords users. Insurance firm GEICO, who had not been using Adwords themselves, objected to Google allowing it's advertisers to use the term in their campaigns.
Note that A federal judge decided
that Google is able to sell ads under the GEICO trademark, claiming that this is fair use of the trademark. GEICO's contention
was that competing insurance companies were using the name GEICO under which to buy Google Ads, so that when someone searches for GEICO, their ad would come up.
Published Wednesday, August 03, 2005 by Gautam Kishore.
Software-engineering talent is flocking to Google and Yahoo. Business Week explores the possibility that the big two search companies are creating a brain drain
on the rest of the industry. Google snapped up about 230 engineers last quarter. Some stolen superstars are Louis Monier, director of eBay, advanced technology research, and Kai-Fu Lee, a top-flight researcher at Microsoft. Yahoo hired dozens of top engineers, including Larry Tesler, former vice-president at Amazon.com. 'While the Internet leaders snatch up top tech talent, that creates headaches elsewhere. Some startups, for instance, say the talent drain has made their own hiring more difficult.'
Published by Gautam Kishore.
Google filed a patent application
for targeted advertising in RSS feeds about a year and a half ago. The USPTO has now assigned it a number and placed it online
. The patent application covers both targeting in RSS feeds and geotargeting by IP address. It gives some insight into how Google's ad servers work.